01
Brand guidelines overview
Brand guidelines are the foundation of a cohesive and recognizable Hedera identity. They ensure that every visual element, tone of voice, and communication reflects the same core values and personality, no matter who creates it or where it appears. Consistency across all touchpoints — from social media posts and advertisements to presentations and customer interactions — builds trust, reinforces recognition, and strengthens a brand’s reputation. When a brand looks, feels, and sounds the same across every channel, it becomes more memorable and credible, helping audiences form lasting emotional connections that drive loyalty and advocacy.
About Hedera
As an open source public network, Hedera aims to cultivate a collaborative environment where the ecosystem—builders, partners, customers and more–collectively help shape the narrative of Hedera as the trusted institutional-grade network powering the new digital economy.
When amplifying Hedera, users should consistently apply the brand guidelines and approved assets to ensure a unified, professional, and recognizable Hedera brand experience across all touchpoints.
Boilerplate
150 words
50 words
25 words
02
Logo
Hedera primary logo
The Hedera primary logo is the cornerstone of the Hedera visual identity. As the most important symbol of the brand, the primary logo embodies the Hedera values, personality, and promise, serving as a visual anchor for all other design elements. Clear guidelines around its usage, including minimum size, spacing, color variations, and placement, ensure that the logo always appears strong, legible, and impactful, regardless of medium or context. By maintaining consistent use of the primary logo, it reinforces recognition, builds trust, and establishes a unified visual presence that audiences can easily identify.
These guidelines have been provided to the Hedera ecosystem, community of builders, ecosystem integrators and partners for Hedera usage to ensure consistency. Visit the trademark policy for more information.
Download Hedera Logo Library
Primary logo usage
The primary logo carries both the Hedera ™ name and the Hedera H logomark. As the primary logo, this should be used first (not the stacked version which is secondary). This orientation facilitates seamless integration with wider layouts, resulting in a harmonious and expansive visual presence.
Color and backgrounds
The primary logo is black and the reverse is white (i.e. for use on black backgrounds). However, a transparent version has been provided for use on solid colors and not patterns. To ensure consistency, it is recommended that the primary Hedera palette (especially the gradient) be used as the background color.
Bounding space
The Hedera logo and icon can be used strategically, but should always appear as a standalone element with bounding space that equals the H in the logomark. The ™ is also important to be used with the primary logomark.
Do nots of primary logo
Do not recreate the logomark
Do not change the logo color
Do not apply opacity
Do not add an extra outline
Do not remove the logo background
Do not change the shape of the logomark
Do not place the logo on a background with a busy pattern
Do not flip the logomark
Do not use the logo without the ™
Do not use the logo without the logomark
Hedera logomark
The Hedera logomark (the stand-alone H in a circle) or icon can also be used without the Hedera name. This logomark is also used to represent HBAR on third-party exchanges, in navigation as favicons, on social media channels, and more.
The primary logomark is black and the reverse is white (i.e. for use on black backgrounds). However, a transparent version has been provided for use on solid colors and not patterns. To ensure consistency, it is recommended that the primary Hedera palette (especially the gradient) be used as the background color.
Bounding space
The Hedera logomark can be used strategically, but should always appear as a standalone element with bounding space that equals the H in the logomark.
Do nots of logomark
Do not recreate the logomark
Do not change the logomark color
Do not change the shape of the logomark
Do not apply opacity
Do not add an extra outline
Do not remove the logomark background
Do not place the logo on a background with a busy pattern
Do not rotate the icon
Do not use on its own if Hedera is not known
Hedera secondary stacked logo
The logo and wordmark also create a powerful visual statement in a stacked orientation, however, this should be a secondary choice to the horizontal logo lock-up.
The stacked logo should be used sparingly and in situations where vertical space is restricted, such as narrow columns, mobile apps, or smaller printed materials. This format provides a compact and vertically oriented representation of the brand, ensuring legibility and impact within limited dimensions.
Bounding space
The Hedera secondary stacked logo can be used strategically, but should always appear as a standalone element with bounding space that equals the H in the logomark. The ™ is also important to be used with the primary logomark (note–this is not needed in written form).
Download Hedera Logo Library
Currency symbol
Brand guidelines are the foundation of a cohesive and recognizable Hedera identity. They ensure that every visual element, tone of voice, and communication reflects the same core values and personality, no matter who creates it or where it appears. Consistency across all touchpoints — from social media posts and advertisements to presentations and customer interactions — builds trust, reinforces recognition, and strengthens a brand’s reputation. When a brand looks, feels, and sounds the same across every channel, it becomes more memorable and credible, helping audiences form lasting emotional connections that drive loyalty and advocacy.
This symbol should never be used to replace the Hedera logomark. They are not interchangeable.
Hedera Council logo
Hedera Council is a governing body made up of leading global organizations dedicated to fostering trust, security, and innovation on the Hedera network. This unique decentralized governance model sets Hedera apart as a trusted network for enterprise-grade applications.
Hedera Council also has a logo which leverages the Hedera name and violet color from the secondary Hedera palette. A black, white and transparent version is also available. Importantly, the icon when used alone as a favicon or on socials is the violet color to differentiate from the Hedera icon.
Download Hedera Council Logo Library
Hedera Council member logos
As mentioned, Hedera Council is a diverse group of leading global organizations—including Fortune 500 enterprises, innovative web3 companies, and top universities—with equal voting rights and term limits.
Council member logos are not property of, or owned by, Hedera. They are third-party trademarks and must be used only with permission and on an approved, case-by-case basis.
Download Council Logo Library
03
Colors
Primary color palette
When used consistently, color can be a strong device to reinforce a brand’s identity. The Hedera primary color palette has been thoughtfully selected to evoke emotions, create visual interest, and ensure consistency in the brand identity. The secondary colors are chosen as they complement the primary palette used by the partner entities–Hedera Council and Hedera Foundation.
PURE BLACK
HEX
#000000
RGB
0 0 0
CMYK
0 0 0 100
PURE WHITE
HEX
#FFFFFF
RGB
255 255 255
CMYK
0 0 0 0
GRADIENT
ULTRAVIOLET (#8259EF) TOAZURE (#0031FF)
Secondary color palette
The Hedera secondary color palette is stoic and carefully curated to complement the primary colors and add depth and vibrancy to the brand's visual identity. These colors can be used to highlight key elements, create visual hierarchy, or add accents to designs.
SMOKE
HEX
#9B9B9D
RGB
155 155 157
CMYK
1 1 0 38
CHARCOAL
HEX
#11151D
RGB
17 21 29
CMYK
41 28 0 89
ULTRAVIOLET
HEX
#8259EF
RGB
130 89 239
CMYK
46 63 0 6
AZURE
HEX
#0031FF
RGB
0 49 255
CMYK
100 78 00
Tertiary color palette
It’s recommended that these colors be used in presentations, websites, professionally-produced materials such as videos, collateral material and tradeshow displays. The design team has provided templates for use by non-designers.
COBALT
HEX
#2D84EB
RGB
45 132 235
CMYK
81 44 0 8
INDIGO
HEX
#00156E
RGB
0 21 110
CMYK
100 81 0 57
VIOLET
HEX
#4F46E5
RGB
79 70 229
CMYK
66 69 0 10
04
Typography
Typography is another device that when used consistently can create brand consistency and familiarity. Hedera utilizes the Styrene font family, a primary sans-serif, to establish the brand's tone. Styrene A Light, Styrene A being the licensed font of Hedera. Please note that Hedera offers a replacement font–Montesserat– for use by non-designers in presentations and word document templates. Both are used in a variety of weights.
Examples of the two fonts can be found below:
Styrene font use sample
Montserrat font use sample
05
Content creation
As an open-source network, Hedera welcomes and supports community-driven content. From threads and tutorials to videos and social graphics, community work expands awareness, helps people understand the technology, and shows what decentralized innovation can do in the real world.
Imagery matters as much as logos, color, and type. A consistent visual style across social, events, web, and print builds Hedera brand recognition and trust over time. When creating new materials, it’s encouraged to follow the ‘look and feel’ of hedera.com to keep everything aligned.
More templates and community-ready imagery are coming soon. Please reach out to marketing@hedera.com if there is a specific question or need.
Hello future is one of Hedera’s core brand narratives, expressing a future built on digital trust and innovation. It is used to unify messaging and visuals across touch points, and to signal Hedera’s role in shaping the future digital economy.
The Hello uses the Hedera logomark as the “H” in Hello and future is lower case. It is always written as Hello future in sentence case. The Hedera ecosystem is encouraged to use this in written form. The branded version with the Hedera logomark is used only by Hedera and not available for download.
Using ℏ as the ‘H’ in Hello creates inconsistency and is discouraged.
06
Iconography
Hedera utilizes a robust library of custom illustrated icons to visually orient the audience around complex ideas. This bespoke iconography is modeled on its logomark. Similar to this mark, each icon is delineated by an outer circle and contains artwork within that follows the geometric proportions of the Hedera symbol. The results is icons that are simple yet familiar, representing numerous topics from basic ideas to technical features to more abstract concepts. The line weight of the iconography is based on the font weight of Styrene A Light, Styrene A being the licensed font of Hedera.
Download Icon Library
ADDITIONAL
AI STUDIO
AI
ASSET TOKENIZATION STUDIO
AUDIT
BANKING
BLOG
BOT
BUG
CALENDAR
CHAT
CLOUDBASED
CLOUDBASED HASHSPHERE
CONSENSUS
CONSUMER ENGAGEMENT
DECENTRALIZED
DEFI
DEVELOPERS
DISCORD
HEDERA DOCS
ECOSYSTEM
ELECTRICITY
ENTERPRISE
FAIRNESS
FILE
FILE ADD
FILE ALT
GAMIFICATION
GOVERNANCE
GLOBAL
SUSTAINABILITY STUDIO
HACKATONS
HASHGRAPH
HASHSPHERE
HBAR
HEDERA
HEDERA COUNCIL
HEDERA ECOSYSTEM
HEDERA FOUNDATION
HEDERA FOUNDATION ALT
HEDERA NETWORK
HIERO
IDENTITY
INTEGRATIONS
INTEROPERABILITY
IOT
LAUNCH
LOCATION
LOW COST
MINTING
NEW USER
NFT STUDIO
OPEN SOURCE
PARTNER
PEOPLE
REAL ESTATE
RETAIL
REVOKED
REWARD
SCALABILITY
SDK
SECURITY
SECURITY ALT
SHOP
SMART CONTRACT
SMART CONTRACT STUDIO
SPEED PERFORMANCE
STABLECOIN
STABLECOIN STUDIO
STACKOVERFLOW
SUPPORT
SUSTAINABILITY
TECHNICAL
TOKENIZATON
TOKENS
TRUST
WALLET
07
Trademark policy
Hedera builders, partners, customers and community members are encouraged to use the Hedera brand. That said, it’s incumbent upon you to also protect the Hedera brand. The Hedera trademarks and other brand features (the “Hedera marks”) are the legal property of Hedera Hashgraph, LLC (“Hedera”). When using ‘the Hedera marks’, the Trademark policy and brand guidelines (the “guidelines”) must be adhered to so that the Hedera brand maintains a consistent identity and continues to be recognized as trustworthy.
If you would like to use any of the Hedera marks in a manner that is not expressly permitted within the following guidelines, please seek prior written permission by contacting marketing@hedera.com.
The Hedera marks
The Hedera marks are any and all wordmarks, logos, and symbols owned or used by Hedera, including but not limited to:
The Hedera wordmark
The Hedera logomark
The HBAR logomark
How can I use the Hedera marks?
Please visit this site for access to Hedera’s brand assets, inclusive of guidance on the appropriate style, size, color, and display features when using the Hedera marks.
Use of "Hedera" in text
In all text-based content (e.g., press releases, website content, etc.) Hedera marks are adjectives. When used as part of a sentence or greater paragraph, the Hedera marks should always be followed by the generic term they modify, such as “software,” “technology”, “network,” or “platform.” Never use a Hedera mark as a noun, verb, as first person (we or our) or other part of speech. Strive to not use the Hedera marks in the plural or possessive form. You do not need to use the TM symbol with Hedera in written form.
When can I use the Hedera marks?
“Fair Use”—To truthfully identify the Hedera network, platform, and services.
These guidelines are not intended to limit any rights you may have to use the Hedera marks in a manner that is otherwise allowed by law. For example, the law permits you to make non-trademark use of the Hedera marks to truthfully refer to or identify Hedera as the company, network, and services. This means you do not need permission to write about why you like (or dislike) the Hedera technology and inform others of your opinion. When writing out Hedera in a document, presentation or social media post, the ™ symbol is not needed. It is used on professionally produced materials where the logo is used.
Services related to and/or built on the Hedera network or platform
If you offer services that are related to Hedera (for example, a wallet that accepts HBAR (ℏ) coins or support services for users of the Hedera network) or build an application on the Hedera platform, you may use the Hedera marks to truthfully describe your offering (for example, using the Hedera primary logo). However, you must not purposefully, accidentally, negligently, or inadvertently use the Hedera marks in such a way that is likely to mislead or confuse customers to believe that your offering is an official Hedera product or service, sponsored or endorsed by Hedera, or otherwise affiliated with Hedera.
For example, you may honestly market your product/service as “independent support services for Hedera network implementation,” “using Hedera for micropayments application,” “a wallet that supports HBARs,” or “Built on Hedera”.
Attribution
If you offer products or services that are related to Hedera products or services, you must provide a prominent disclaimer that your offering is not affiliated with, sponsored, or endorsed by Hedera Hashgraph, LLC.
™ symbol
The Hedera marks when used as a logo must be accompanied by the appropriate ™ symbol.
Endorsement
Don’t display the Hedera marks in any manner that might imply a relationship or affiliation with, sponsorship, or endorsement by Hedera, or that can be reasonably interpreted to suggest that any of your content has been authorized by or represents the views or opinions of Hedera.
Incorporation
Don’t incorporate the Hedera marks into your own product name, service name, trademarks, logos, company name, domain name, website title, publication title, application icon, etc. Don’t incorporate or use the Hedera logo as part of a word.
Prominence
Don’t display the Hedera marks as the primary or most prominent feature on your webpage or advertising materials. The Hedera marks should not appear directly adjacent to or in a bolder font than your company name, mark, or product/service.
Modifications
Don’t remove, distort, or alter any element of the Hedera marks. Do not shorten, abbreviate, or create acronyms out of or for the Hedera marks. The Hedera marks must be used as provided by Hedera with no modifications.
Domain names
Don’t register the Hedera marks as domain names or as any part of a domain name.
Disparaging or illegal use
Don’t use the Hedera marks in a manner that would disparage Hedera or its products or services. Don’t feature or use the Hedera marks on materials for or in connection with illegal activities.
Disclaimer
Hedera requires that you conform to these guidelines in your use of the Hedera marks and brand features. We reserve the right to modify these guidelines at any time. Your continued use of the Hedera marks and any brand features will constitute your consent to such modifications. Hedera has complete discretion in determining if your use violates any of the guidelines.
Hedera may ask you to stop using the Hedera marks at any time. You agree to stop using the Hedera marks within a reasonable period, which is no more than fourteen (14) calendar days following Hedera’s request.
Hedera is the sole owner of, and reserves all rights in, the Hedera marks and brand features. Your use of the Hedera marks pursuant to this limited license shall not be construed as a limitation on Hedera’s rights in or ownership of the Hedera marks. Any goodwill generated by use of the Hedera marks shall inure solely to the benefit of Hedera.
